Pat is a leader that has helped bring one of the largest advertising agencies in the country to great success through strategic marketing, a strong retail prowess, daily communication and inspiration. Although some find his presence at first glance intimidating, within the course of your first conversation with Pat you soon realize that he has the uncanny ability to get to the core of any advertising dilemma or marketing problem to really zero in on a true successful business strategy for a brand.

With more than 30 years of experience in the retail advertising industry it's no wonder his agency works with top industry clients that include Ashley Furniture, AutoNation, hhgregg, Nissan, Papa John's, Party City, Pep Boys and Office Depot to name a few. Pat has the innate know-how to craft a brand, drive next day sales, lead a team and build a business that has resulted in helping create a national retail brand builder in South Florida.

But, it's not only his in-depth marketing and managing abilities that make Pat a great leader, it's also the drive, passion and heart that he exhibits in his everyday life outside of the office. This philosophy on life truly provides him with the fortitude to drive Zimmerman into the future successfully. For more information on Zimmerman Advertising visit www.zadv.com.

Pat knows all about perseverance and making an impact. Outside of the office, you can typically find him on a bike leading the way in a pace line along one of the scenic routes on A1A in South Florida. He also cycles competitively as a master level racer. "I've been cycling for 10 years. I also quit smoking 10 years ago after my daughter went to a science fair and saw a black lung and said, "Daddy, you have to stop smoking now. That black lung is going to kill you,"" shared Pat. "A lot of people who stop smoking gain weight, eating more food to replace the smoking."

"I instead gave myself a fitness challenge," he added. "I lost weight, gained muscle and started riding a bike."

He uses his passion for cycling to help make a difference and he rides for a better tomorrow as one of the Co-Founders of the zMotion cycling team, Zimmerman Advertising's philanthropic arm that utilizes cycling as its vehicle to support many local charities.

"A little more than five years ago, Jordan Zimmerman and I were on a quest to inspire and rally our associates at the agency," said Pat. "I saw how living a healthier lifestyle and cycling had impacted my life for the better and wanted to share the experience within the agency walls. I also thought this would be an excellent way for our associates to get to know one another away from the office environment."

Hoping to apply the Company's energy and enthusiasm to a higher cause, Pat, Jordan Zimmerman, Founder and Chairman of Zimmerman Advertising and Mike Schweiger, agency CFO, researched an annual charity bike ride for the National Multiple Sclerosis Society. "We sent out an email at the agency letting associates know that we would provide them with a bike if they wanted to train and participate in the MS 150," stated Pat. "To date we have provided close to 500 bikes for those that want to participate in zMotion."

The first fundraising ride experience turned out to be bigger and more powerful than anything they had imagined. What was once only a small company effort led by four rookie riders at the agency now includes more than 300 agency associates as members and almost 1,000 riding members from the South Florida area.

zMotion and Zimmerman host and sponsor 12 charity rides throughout the year. The team has raised more than $6 million for national and local charities to date through fundraising and participating in charity rides. "zMotion has quickly become a leading force within the South Florida cycling community and beyond," shared Pat. "Along with our philanthropic efforts and community involvement, zMotion is also heavily involved in promoting cycling advocacy and education."

One way the team is promoting sharing the road is with its "Ride Right, Drive Right" campaign message designed to educate both motorists and cyclists about the need to share the roadways.

The campaign's goal is to make the roads safer and to save lives by building awareness. At the center of the campaign is the belief that cycling laws are poorly communicated. Many motorists are simply unaware of these laws, which render them ineffective. By educating both the cyclist and motorist alike, "Ride Right, Drive Right" can initiate a positive change.

"Ride Right" refers to the cyclist's credo to know and obey all traffic laws; be courteous to other cyclists; never challenge a confrontational motorist; and to share the road.

"Drive Right" reminds motorists to know laws as they relate to cyclists, including giving at least three feet of clearance when passing a cyclist, looking for cyclists when entering and exiting the road, and remembering that cyclists could be in their blind spots. zMotion also has weekend riding groups for various riding levels from beginner to advanced camps. At these weekend camp rides, riders learn how to have fun riding in a group while being safe on the roads.

Pat is camp leader along with Mike Schweiger of "Camp Cove" an advanced cycling group that rides on Saturday mornings at 7 a.m. This camp rides at speeds generally consisting between 26 to 32 mph. For more information on zMotion or any of its 12 riding camps, please go to www. zmotion.org.

This past fall, Pat and the rest of Zimmerman Advertising and its zMotion team sponsored the first major Livestrong event in Florida called Livelong Livestrong. Over 2200 folks participated in the walk, run or ride, raising more than $300,000. Proceeds benefited the Dreams Pediatric Cancer Unit at the new Joe DiMaggio Children's Hospital and the Lance Armstrong Foundation.

Never to let grass grow under his "wheels," Pat will captain another Bill Bone Pro Am Race Season for zMotion starting January 2012. Check for details at www.billboneproam.com.

Advertiser, Cyclist, Philanthropist, Parkland Neighbor all define Pat. If you see him riding by say "hi."